Enterprise adoption only works bottom-up, through internal champions
It Just Works: Letting Mainstream Firms Plug Into Crypto - Messari Mainnet 2022 (Messari)
“You can’t have a top-down approach… it really has to be a bottoms-up. It’s not a company, it’s an ecosystem… Every enterprise we are in right now happened because there was a developer, a hacker, or somebody curious… used the Akash network, participated in one of our hackathons, and took that back to the enterprise and gathered support… If you go top-down and be like ‘hey, we’re 95% cheaper than Amazon,’ people throw you out, because it’s unbelievable.” — 00:13:31
Context: His “biggest lesson learned” answer; he stresses grassroots community building and consistent communications as the only scalable enterprise channel, and admits Akash can’t match all of Amazon’s capabilities.