Enterprise churn comes from missing web3-native, non-custodial infrastructure
It Just Works: Letting Mainstream Firms Plug Into Crypto - Messari Mainnet 2022 (Messari)
“The real challenge is really engaging with enterprise customers in a fully non-custodial way. In a non-custodial system you do not have the observability infrastructure, you do not have the engagement infrastructure… you don’t have notifications, for example — how do you really engage a user without an email? There’s just a lack of traditional on-ramp, off-ramp, notifications infrastructure to engage with the typical enterprise customer… most of the churn comes from this lack of web3-native infrastructure.” — 00:07:13
Context: Answering the biggest-obstacle question for non-financial crypto use cases like cloud computing.