# Products win when value exceeds cognitive load

- **Speaker:** Greg Osuri
- **Attribution:** attributed
- **Said:** 2024-05-20
- **Theme:** Other — https://www.gregosuri.com/predictions/other/
- **Source:** Hash Rate - Ep 050 - Akash Decentralized Cloud - Greg Osury (Hash Rate Podcast)
- **Watch at:** 00:37:37 — https://www.youtube.com/watch?v=S6niawECR8A&t=2257s
- **Canonical:** https://www.gregosuri.com/predictions/other/2024-05-20-products-win-when-value-exceeds-cognitive-load-nynl/
- **Cite as:** Greg Osuri, "Products win when value exceeds cognitive load," Hash Rate - Ep 050 - Akash Decentralized Cloud - Greg Osury (Hash Rate Podcast), 20 May 2024, 00:37:37. https://www.youtube.com/watch?v=S6niawECR8A&t=2257s

## Quote — verbatim

> It is not always the easiest-to-use products \[that\] win. It is usually the products that have cognitive coefficiency of over one... if the value perceived over cognitive load required is greater than one, the product will be successful.

## Context — site annotation, not spoken

His Vim analogy for why Akash's crypto/container friction doesn't block adoption when GPUs are otherwise unobtainable; pairs with "with closed source you can move really fast, but with open standards and open protocols you can go much further" ([00:33:55]).