# Don't start a company unless you've signed up for ten years

- **Speaker:** Greg Osuri
- **Attribution:** attributed
- **Said:** 2023-10-09
- **Theme:** Other — https://www.gregosuri.com/predictions/other/
- **Source:** Greg Osuri: Redefining Success Against All Odds \| BTC Ep.7 (Michael Huynh)
- **Watch at:** 00:42:59 — https://www.youtube.com/watch?v=sV7J8rBI2yk&t=2579s
- **Canonical:** https://www.gregosuri.com/predictions/other/2023-10-09-don-t-start-a-company-unless-you-ve-signed-up-for-focb/
- **Cite as:** Greg Osuri, "Don't start a company unless you've signed up for ten years," Greg Osuri: Redefining Success Against All Odds \| BTC Ep.7 (Michael Huynh), 9 Oct 2023, 00:42:59. https://www.youtube.com/watch?v=sV7J8rBI2yk&t=2579s

## Quote — verbatim

> Unless you think you're going to be with a company for at least 10 years, do not \[start\]. There's no quick buck — there's no launching a DeFi protocol and getting rich and getting out. Unless you signed up for 10 years, do not engage.

## Context — site annotation, not spoken

His core advice to new founders: overnight successes hide years of struggle; success takes "much, much longer than most people think." He pairs it with warnings about having kids mid-startup ("two babies").