# Enterprise adoption only works bottom-up, through internal champions

- **Speaker:** Greg Osuri
- **Attribution:** attributed
- **Said:** 2022-10-04
- **Theme:** Other — https://www.gregosuri.com/predictions/other/
- **Source:** It Just Works: Letting Mainstream Firms Plug Into Crypto - Messari Mainnet 2022 (Messari)
- **Watch at:** 00:13:31 — https://www.youtube.com/watch?v=Vvn-WmSXB7c&t=811s
- **Canonical:** https://www.gregosuri.com/predictions/other/2022-10-04-enterprise-adoption-only-works-bottom-up-through-i-lkry/
- **Cite as:** Greg Osuri, "Enterprise adoption only works bottom-up, through internal champions," It Just Works: Letting Mainstream Firms Plug Into Crypto - Messari Mainnet 2022 (Messari), 4 Oct 2022, 00:13:31. https://www.youtube.com/watch?v=Vvn-WmSXB7c&t=811s

## Quote — verbatim

> You can't have a top-down approach... it really has to be a bottoms-up. It's not a company, it's an ecosystem... Every enterprise we are in right now happened because there was a developer, a hacker, or somebody curious... used the Akash network, participated in one of our hackathons, and took that back to the enterprise and gathered support... If you go top-down and be like 'hey, we're 95% cheaper than Amazon,' people throw you out, because it's unbelievable.

## Context — site annotation, not spoken

His "biggest lesson learned" answer; he stresses grassroots community building and consistent communications as the only scalable enterprise channel, and admits Akash can't match all of Amazon's capabilities.