# Cost is a hook, not a keeper — UX decides whether decentralization wins

- **Speaker:** Greg Osuri
- **Attribution:** attributed
- **Said:** 2022-07-01
- **Theme:** Other — https://www.gregosuri.com/predictions/other/
- **Source:** WCEF 2022: Infrastructure for the New Internet - Web3 (World Crypto Economic Forum (WCEF))
- **Watch at:** 00:14:18 — https://www.youtube.com/watch?v=8RlL9feMiNk&t=858s
- **Canonical:** https://www.gregosuri.com/predictions/other/2022-07-01-cost-is-a-hook-not-a-keeper-ux-decides-whether-dec-2f45/
- **Cite as:** Greg Osuri, "Cost is a hook, not a keeper — UX decides whether decentralization wins," WCEF 2022: Infrastructure for the New Internet - Web3 (World Crypto Economic Forum (WCEF)), 1 Jul 2022, 00:14:18. https://www.youtube.com/watch?v=8RlL9feMiNk&t=858s

## Quote — verbatim

> In all honesty, cost is not a keeper. Cost is a hook, but it doesn't retain, because cost is generally a function of demand-supply: once the demand increases, supply reduces, the price goes up, so people start jumping ship... like Airbnb — initially cost was a hook, $20 rooms, but then you eventually got into a mode where you have diversity and variety available to you.

## Context — site annotation, not spoken

Explaining disappointing decentralized-storage uptake; he candidly admits Akash retention lags web2 because token onboarding and non-custodial UX repel mainstream users.