# Surveillance capitalism: everything tracked, analyzed, monetized

- **Speaker:** Greg Osuri
- **Attribution:** attributed
- **Said:** 2021-11-19
- **Theme:** Other — https://www.gregosuri.com/predictions/other/
- **Source:** Priv8 Virtual Summit: Greg Osuri, Tor Bair, Ari Paul's Take on the Decentralized Future (Orchid Labs)
- **Watch at:** 00:15:37 — https://www.youtube.com/watch?v=hf6MlnDl6Rs&t=937s
- **Canonical:** https://www.gregosuri.com/predictions/other/2021-11-19-surveillance-capitalism-everything-tracked-analyze-hnsy/
- **Cite as:** Greg Osuri, "Surveillance capitalism: everything tracked, analyzed, monetized," Priv8 Virtual Summit: Greg Osuri, Tor Bair, Ari Paul's Take on the Decentralized Future (Orchid Labs), 19 Nov 2021, 00:15:37. https://www.youtube.com/watch?v=hf6MlnDl6Rs&t=937s

## Quote — verbatim

> The most lucrative monetization mechanism happens to be surveillance capital... the way I would define surveillance capitalism is a modern-day business model where everything we do is tracked and analyzed and monetized... Google really knows when you're pregnant, Facebook knows when you have a period, my Fitbit knows when I'm having sex... we traded convenience for privacy without even realizing what we are trading for.

## Context — site annotation, not spoken

Asked how to incentivize privacy adoption; he blames UX ("we traded user experience for privacy") and says decentralization is the way out. Quote spans into the [00:16:18] block.