# Scaling supply is easier than scaling demand

- **Speaker:** Greg Osuri
- **Attribution:** attributed
- **Said:** 2024-06-09
- **Theme:** GPU Economics — https://www.gregosuri.com/predictions/gpu-economics/
- **Source:** Akash Accelerate '24: Official Recap (Akash Network)
- **Watch at:** 04:06:58 — https://www.youtube.com/watch?v=fVYeAVvuNLI&t=14818s
- **Canonical:** https://www.gregosuri.com/predictions/gpu-economics/2024-06-09-scaling-supply-is-easier-than-scaling-demand-eqqe/
- **Cite as:** Greg Osuri, "Scaling supply is easier than scaling demand," Akash Accelerate '24: Official Recap (Akash Network), 9 Jun 2024, 04:06:58. https://www.youtube.com/watch?v=fVYeAVvuNLI&t=14818s

## Quote — verbatim

> We know scaling supply is much easier with incentives than scaling demand... it's like literally going to a store and seeing racks empty or racks full. I'd rather have a store that has racks full and less customers.

## Context — site annotation, not spoken

AMA on marketplace incentive design; he notes utilization swung from 90%+ to ~25–30% as H100/A100 supply came online, and that only supply is ever incentivized.