# Don't incentivize before product-market fit

- **Speaker:** Greg Osuri
- **Attribution:** attributed
- **Said:** 2022-09-08
- **Theme:** Crypto & DePIN — https://www.gregosuri.com/predictions/crypto-depin/
- **Source:** Akash Weekly - September 7th 2022 (Akash Network)
- **Watch at:** 00:52:27 — https://www.youtube.com/watch?v=row18GzCS5w&t=3147s
- **Canonical:** https://www.gregosuri.com/predictions/crypto-depin/2022-09-08-don-t-incentivize-before-product-market-fit-xemu/
- **Cite as:** Greg Osuri, "Don't incentivize before product-market fit," Akash Weekly - September 7th 2022 (Akash Network), 8 Sept 2022, 00:52:27. https://www.youtube.com/watch?v=row18GzCS5w&t=3147s

## Quote — verbatim

> It's very important to stay focused on achieving a strong product market fit before incentivizing adoption, because if you incentivize pre-product market fit, the data you're going to get back is ruined... your incentives will eventually die, and once that happens you're not going to be able to be in a position to sustain this growth.

## Context — site annotation, not spoken

Closing remarks contrasting Akash's organic growth (Cloudmos, seven protocol clients) with Filecoin's Filecoin+ program, where he claims providers pay people to store data due to perverse incentives.