# Save incentives for growth — don't incentivize product-market fit

- **Speaker:** Greg Osuri
- **Attribution:** attributed
- **Said:** 2022-08-12
- **Theme:** Crypto & DePIN — https://www.gregosuri.com/predictions/crypto-depin/
- **Source:** Akash Weekly - August 10th 2022 (Akash Network)
- **Watch at:** 00:56:05 — https://www.youtube.com/watch?v=eqwoP7iMh7g&t=3365s
- **Canonical:** https://www.gregosuri.com/predictions/crypto-depin/2022-08-12-save-incentives-for-growth-don-t-incentivize-produ-whol/
- **Cite as:** Greg Osuri, "Save incentives for growth — don't incentivize product-market fit," Akash Weekly - August 10th 2022 (Akash Network), 12 Aug 2022, 00:56:05. https://www.youtube.com/watch?v=eqwoP7iMh7g&t=3365s

## Quote — verbatim

> I'm particularly of a camp where I think it's important for protocols to save incentives for growth and not incentivize product market fit, because then you lose the core sort of like weapon that you have in the journey to product market fit, which is data.

## Context — site annotation, not spoken

AMA on AKT liquidity incentives ("no point of liquidity in a bear market"); he cites Filecoin's pay-to-store as a "reverse incentive" that muffles product feedback, and Uber as the post-PMF success model.