# Bootstrap the marketplace by "borrowing from the future"

- **Speaker:** Greg Osuri
- **Attribution:** attributed
- **Said:** 2020-01-12
- **Theme:** Crypto & DePIN — https://www.gregosuri.com/predictions/crypto-depin/
- **Source:** "Hashing It Out \#70 - Akash Network - Greg Osuri" (Hashing It Out (The Bitcoin Podcast Network))
- **Watch at:** 00:30:22 — https://podcasts.apple.com/us/podcast/hashing-it-out-70-akash-network-greg-osuri/id1000457699?i=1000462229743
- **Canonical:** https://www.gregosuri.com/predictions/crypto-depin/2020-01-12-bootstrap-the-marketplace-by-borrowing-from-the-fu-4ojj/
- **Cite as:** Greg Osuri, "Bootstrap the marketplace by "borrowing from the future"," "Hashing It Out \#70 - Akash Network - Greg Osuri" (Hashing It Out (The Bitcoin Podcast Network)), 12 Jan 2020, 00:30:22. https://podcasts.apple.com/us/podcast/hashing-it-out-70-akash-network-greg-osuri/id1000457699?i=1000462229743

## Quote — verbatim

> My thesis was, in a two-sided marketplace, the first challenge the market has to solve is the demand supply paradox. What comes first?... when you bootstrap supply to a point that it's extremely attractive to the demand — let's say cost, for example — the demand side will catch up... really, you're borrowing from the future to bootstrap the present.

## Context — site annotation, not spoken

Summarizing his paper "Bootstrapping a free market by borrowing from the future" (quote spans the 00:31:06 and 00:31:48 blocks): inflation-funded supply subsidies de-risk providers until network effects arrive — the template later used for Akash's provider incentives.