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Cloud Decentralization

31 statements · 2018–2018

80% of data-center capacity is unused; edge cuts cost 2–5x

Cloud Mobility with Legendary Developer Greg Osuri, Founder and CEO of Overclock Labs (The Silicon Valley Insider Show)

“80% of the capacity sitting in data centers today is unused. So by connecting this latent capacity with the users that want to access this, we can reduce the cost of compute significantly anywhere from one half to one fifth.” — 00:07:36

Context: The founding thesis of Overclock Labs — connecting edge nodes (“close proximity to the user”) achieves higher price performance using latent data-center capacity. The 1/2–1/5 cost claim recurs as Photon’s mandate at [00:15:17].


"Burgers and fries" cloud lock-in economics

Cloud Mobility with Legendary Developer Greg Osuri, Founder and CEO of Overclock Labs (The Silicon Valley Insider Show)

“Cloud provides compute, raw compute, bandwidth, memory, CPU, whatnot, and storage. On top of that, they provide value-add services. And the revenue model is basically burgers and fries. You got to sell burgers and not sell fries. But you make money on fries.” — 00:25:43

Context: One of his longest-running recurring arguments (repeated for years afterward): clouds lose money on raw compute and lock customers in via ~200 value-added services.


Photon's mandate: cut cloud cost to 1/5–1/2

Cloud Mobility with Legendary Developer Greg Osuri, Founder and CEO of Overclock Labs (The Silicon Valley Insider Show)

“We’re calling it Photon, right, for now, but Photon’s mandate is to solve the cost of cloud computing anywhere from one-fifth to one-half.” — 00:15:17

Context: Pre-announcement of the network that became Akash — “we’re going to announce this thing basically in a week or two,” first prototype March 19, 2018, launch targeted for mid-June 2018.


Society must take compute back

Cloud Mobility with Legendary Developer Greg Osuri, Founder and CEO of Overclock Labs (The Silicon Valley Insider Show)

“There’s that innovation being stifled here. And it’s so many things that are wrong with centralization of the cloud. And considering compute is a very, very important, you know, foundational element of our society, we should, as people, have responsibility to take it back.” — 00:28:01

Context: Closing his argument about the “Amazon problem” — clouds white-labeling open-source projects (Google Dataproc vs. Databricks Spark) and out-competing their creators.


Three companies will control 80% of internet traffic

Cloud Mobility with Legendary Developer Greg Osuri, Founder and CEO of Overclock Labs (The Silicon Valley Insider Show)

“In two years, majority of the internet traffic will come from cloud infrastructure providers, out of which three companies are going to have 80% market share. So, majority of the internet is going to come from three companies. That’s one problem.” — 00:24:08

Context: Asked to lay out the problems with the current cloud landscape; his core oligopoly thesis, quantified with a two-year horizon (from March 2018).


Centralized cloud is the biggest threat to the future of society

The Decentralized Future of Cloud Infrastructure (Outlyer)

“I’m just gonna go ahead and say this: I think centralized cloud is the biggest threat to the future of our society… I want to make sure you do [agree] by the end of the talk.” — 00:01:34

Context: Opening thesis of the 2018 talk; the foundational contrarian claim from which the whole Akash project is argued.


Most global compute sits idle — bring it to market

The Decentralized Future of Cloud Infrastructure (Outlyer)

“If you have capacity — data centers that are being utilized only 15 percent of the time — the majority [of] the global compute power is sitting there… Why don’t we bring that capacity to the market? This is fundamentally wrong.” — 00:06:40

Context: The underutilization thesis behind the Akash marketplace, stated in 2018 (captions garble the figures); followed by the Industrial Revolution vertical-monopoly comparison and “the future of computing is at risk when three companies control the industry.”


The "burgers and fries" cloud business model exploits open source

The Decentralized Future of Cloud Infrastructure (Outlyer)

“They follow a model called burgers and fries model: they give you compute cheap [and] charge you for other things that are not compute… Majority [of] the revenues for [Google] comes [from] value-added services… Google Dataproc, which is essentially Databricks’ Spark… Databricks does not make anything [like] what Google makes on that product. Similarly you see [it with] Redis, with Amazon ElastiCache.” — 00:03:47

Context: Argues cloud adoption destroyed the hosted-model monetization of open source — “centralized cloud is the biggest [beneficiary] of open source software [and] they don’t really contribute that much.”


The pendulum swings back: from mainframes to PCs to cloud to decentralization

The Decentralized Future of Cloud Infrastructure (Outlyer)

“In the 60s the model was centralized — the mainframe had all the power… in the 80s we saw the rise of PCs, which… distributed power… then we saw the rise of the public cloud with the evolution of mobile phones — the mobile phone was a very thin access layer to the centralized thing called a cloud. And now you’re seeing a model going back to the decentralized model with projects like ours… Filecoin, it’s storage… we took an approach of addressing the entire generic workload model.” — 00:14:02

Context: Closing historical argument that compute centralization is cyclical and 2018-era decentralized infrastructure projects are the next swing.


Three companies will control the internet

The Decentralized Future of Cloud Infrastructure (Outlyer)

“Two years from now, majority [of] the internet will come from cloud — cloud infrastructure, to be specific. About 53 percent of global data center traffic will be from three major providers, and the market is amazing — 71 billion dollars… So cloud is here to stay, cloud is here to take over, and three companies are going to control… [the] internet.” — 00:03:02

Context: A dated, quantified 2018 forecast about hyperscaler concentration, foreshadowing his later “four companies control the internet” framing.


500,000 data centers at ~85% underutilization

Greg Osuri: The Akash Network (Block 2thefuture)

“Connecting data centers around the world, underutilized server capacity in data centers around the world — and there’re about 500,000 data centers which have about 85 percent of underutilization… the reason for this underutilization is primarily because of planning for peak.” — 00:01:27

Context: Quantified supply-side thesis; illustrated with Intuit needing ~95% capacity on Tax Day and ~5% on April 16th.


80% cost reduction vs. incumbent cloud

Greg Osuri: The Akash Network (Block 2thefuture)

“Akash is a decentralized and open marketplace for cloud computing resources, and the value proposition to the customer is to 80% cost reduction than what you would pay for the cloud today.” — 00:00:45

Context: Opening pitch of the talk; the cost claim is grounded in tapping idle data center capacity.


Clouds stifle open-source innovation

Greg Osuri: The Akash Network (Block 2thefuture)

“Google effectively took what is open source and white-labeled and called their own, and a company that actually developed Spark doesn’t get to take the market… I have friends of mine whose companies were shut down — open source companies — because cloud copied this offer.” — 00:03:40

Context: His “burgers and fries” argument that clouds monetize open-source services; Databricks/Spark vs. Google Dataproc as the example.


Majority of internet traffic from three providers within two years

Greg Osuri: The Akash Network (Block 2thefuture)

“Effectively in two years majority the internet traffic will come from three providers, and they happen to be Amazon, Google, Microsoft — and this is effectively very threatening to our society because we all know what happens when you have oligarchs control the foundational elements.” — 00:02:12

Context: Timed prediction (from April 2018, so by ~2020) used to justify building a decentralized alternative.


Akash's early architecture: on-chain procurement, off-chain deployment

Panel: Decentralized Storage (Block 2thefuture)

“For us, we’re a decentralized cloud infrastructure marketplace… Akash is where you procure your infrastructure and deploy and you settle — so that’s three pieces of the puzzle: procurement, deployment, and settlement. We use blockchain for procurement as an open marketplace… whereas deployment is off chain; we can’t really use blockchain per se because of performance, security… reasons.” — 00:05:07

Context: 2018 explanation of the Akash design, three years before mainnet — the marketplace-on-chain/workloads-off-chain split that shipped.


Decentralization is key for future society

Panel: Decentralized Storage (Block 2thefuture)

“Well, security and ownership — we all know what happens when your data [is] centralized, with Facebook there’s no auditability, there’s nothing going on but your data. So I think decentralization is key here for future society.” — 00:04:25

Context: Answer to why decentralizing storage matters, weeks after the Cambridge Analytica story broke. Speaker: possibly not Greg — captions are not diarized and several panelists answered in sequence.


The future is a combination of centralized and decentralized systems

Panel: Decentralized Storage (Block 2thefuture)

“User interfaces in decentralized systems, they’re hard because you’re writing and reading from the chain, [and] depending on what chain, it’s really slow. So I think it’s gonna be a combination of centralized systems and decentralized systems — you look at Coinbase, centralized, whereas Bitcoin is not… we can do much better, but it’s really really hard. I think that’s gonna be a big huge topic for the next few years.” — 00:14:27

Context: On usability trade-offs. Speaker: likely Greg (flows directly into his answer about California legislation), but captions are not diarized.


Cloud decentralization is happening now — not in five to ten years

S1E2 - Greg Osuri (CryptoChange.News)

“Oh, it’s happening right now… I think five, ten years is a long, long view. Especially with the rate at which the innovation is catching up… when multiple people are thinking of this problem, that validates the problem. And one of them will win. I mean, I’m saying we might, but someone else will win.” — 00:11:10

Context: Asked whether decentralized cloud arrives “within the next five, ten years”; he credits maturing container/Kubernetes tech plus blockchain evolving into “a programmatically managed monetary policy” (spans into the 00:11:52 block).


Data is doubling every two years but the cloud isn't keeping up

S1E2 - Greg Osuri (CryptoChange.News)

“What’s happening today is the price is increasing because the amount of data we are processing is doubling every two years… by 2020, we’ll have 44 trillion gigabytes or something like that… that’s more than the stars in the known universe… But the cloud is not catching up. The infrastructure side of things are not catching up. And increasingly, the entire industry is becoming an oligopoly controlled by three major companies.” — 00:04:51

Context: Answering why cheap compute is his mission; the 44-zettabyte-by-2020 figure comes from IDC’s data-growth forecasts of the era.


Society must reclaim compute from the elites through decentralization

S1E2 - Greg Osuri (CryptoChange.News)

“Oligopolization leads to verticalization. Verticalization leads to price [gouging], innovation stifling… we have to claim the foundational element of the Internet. The society has to claim it back. And the only way that’s possible is through decentralization, taking the power back from the elites and spreading [it] across. And that’s the mission of Akash Network.” — 00:06:25

Context: Follows his US Steel / Industrial Revolution analogy and the claim that 60% of server-hardware spend now comes from three cloud companies, so servers are designed to their specs.


Burgers-and-fries: clouds out-compete open source

"Crypto Stories: A Primer on Distributed Computing with Dani Grant, Dan Desjardins, Chandler Song, and Greg Osuri" (Village Global's Venture Stories)

“The majority of the revenue that comes to the centralized cloud providers happen to be from these value-added services. It’s like burgers and fries model. Give you cheap compute, but we make money on the value-added services. And these value-added services are usually white-labeled open-source projects.” — 00:14:07

Context: Google Dataproc vs. Databricks Spark example; argues a decentralized network has better incentives to attract open-source projects than hyperscalers do.


Cloud market share creates an oligopoly

"Crypto Stories: A Primer on Distributed Computing with Dani Grant, Dan Desjardins, Chandler Song, and Greg Osuri" (Village Global's Venture Stories)

“Amazon is great. I love Amazon and Google as well. The way the system is set up right now with the centralized model, it’s not Amazon’s fault or Google’s fault per se… with the current market share that’s being gained by these three providers, effectively creates a logopoly.” — 00:02:19

Context: Answering “why isn’t AWS good enough?” — his recurring systemic-incentives argument. Speaker: attributed to Greg by argument style and later repetition; panel audio is undiarized (“logopoly” is likely a mis-transcription of “oligopoly”).


Protocols cooperating is the only way to beat the oligopoly

"Crypto Stories: A Primer on Distributed Computing with Dani Grant, Dan Desjardins, Chandler Song, and Greg Osuri" (Village Global's Venture Stories)

“I think the problem definitely exists. And I think the future we’re going to see protocols working with other protocols, like what you guys are doing, each one focusing on different markets… I think that’s the only way we can take on a centralized system there is today, which is oligopoly.” — 00:38:54

Context: His closing thought on the panel — decentralized compute as an ecosystem of complementary protocols rather than a single winner. Speaker: attributed to Greg by diction (“oligopoly”) in an undiarized closing round.


85% of server capacity sits unused

E04 - Decentralizing the Cloud with Greg Osuri (HackerNoon)

“85% of server capacity sitting in corporate data centers remains unused. An extreme example: Intuit, the company behind TurboTax — on a tax day they run at 97 percent utilization; come next day it drops… nine months of the year they run at almost three percent utilization… on one hand you have this massive scalability problem, on the other hand you have this massive [unused] supply.” — 00:05:49

Context: The supply-side statistic he would repeat for years; leads into “we can effectively create a system where there is no middleman [and] effectively turn every company with capacity into a cloud provider, walking the same path Amazon took” [00:06:31].


A new supercloud from disparate compute

E04 - Decentralizing the Cloud with Greg Osuri (HackerNoon)

“[I’m] working on a decentralized cloud infrastructure network that aggregates computing power from disparate sources and creates a new supercloud.” — 00:00:48

Context: October 2018 — his one-line thesis, using “supercloud” years before the term became an industry buzzword.


First decentralized cloud to run a full web application

E04 - Decentralizing the Cloud with Greg Osuri (HackerNoon)

“This is the first decentralized cloud that can run a fully functioning web application — be [it] Ruby, Python, Node, doesn’t really matter.” — 00:16:35

Context: His personal blog (gregosuri.com) was hosted on the Akash testnet at the time [00:15:52]; containers let developers keep their existing stacks.


Push a job and forget it — nobody can take you down

E04 - Decentralizing the Cloud with Greg Osuri (HackerNoon)

“For me it’s about censorship resistance and fault resilience — the idea that I can push a job or a function and forget about it; it will run no matter what, as long as I have tokens to pay for it. That is the essence of a decentralized system: there’s no single point of failure and there’s nobody that can take you down.” — 00:10:08

Context: Answering why a developer would choose a decentralized system — years before the Parler/deplatforming events he’d later cite as vindication.


Three gatekeepers are stopping the cloud from scaling

E04 - Decentralizing the Cloud with Greg Osuri (HackerNoon)

“The amount of data [and] data processing needs are doubling every two years [but] the processing power hasn’t been catching up… access to modern infrastructure is safeguarded by the cloud infrastructure providers… about twenty-one hyperscale providers, out of which three providers have a majority of the market share… they are being gatekeepers — they are not allowing the cloud to scale.” — 00:04:22

Context: His founding market analysis of the AWS/Google/Microsoft oligopoly; quote spans into the [00:05:05] block.


You can't take on Goliath alone

E04 - Decentralizing the Cloud with Greg Osuri (HackerNoon)

“The reason we’re building this is to create a network, or a cloud infrastructure, that is not owned by anyone but open to everyone… an individual standing up cannot take on Goliath — we’re talking about Amazon, Google, Microsoft. The only way we can do this is together.” — 00:28:08

Context: Closing call to action inviting protocol developers to join the effort against the cloud oligopoly.


Computing pendulum: from mainframes to cloud and back to decentralized architectures

Serverless Panel: Komal Mangtani, Greg Osuri, Guillermo Rauch, Gwen Shapira (Kong)

“If you look at evolution of computing, in the beginning you had mainframes — it was a very centralized model… then the client-server came along and clients were equally as powerful as servers, so you had a way more distributed model. Then went back to the cloud, where cloud became the centralized entity… Now we’re seeing more decentralized, distributed architectures… you’re gonna see, as we move more into the decentralized distributed cloud, serverless will play a huge role.” — 00:18:16

Context: Greg’s core recurring thesis, stated here in 2018: centralization/decentralization cycles in computing history, with the next swing toward decentralized cloud. Follows his 85%-idle-capacity supply argument.


Three companies will control 80% of cloud in two years

CEO of Overclock Labs On the World of Blockchain & Upcoming Technology In Development (CoinBundle)

“It’s a cloud tax — we all pay the cloud tax, we all pay the Amazon tax. More importantly, the direction cloud infrastructure is going today is scary, considering three companies will control 80% of market share in two years. When three companies, oligarchs, control foundational elements of the internet, it’s a very scary situation.” — 00:23:21

Context: Asked how everyday users benefit from Akash; he frames cloud concentration (then ~60% share) as a societal danger, comparing it to US Steel’s dominance in the Industrial Revolution.